Reading your first results

The dashboard at a glance

The dashboard is what you land on after signing in: your current project's headline numbers, plus whatever alerts fired recently. Everything else in the product hangs off the sidebar in four groups: Visibility (prompts, citations, citation gaps, competitors), Optimize (optimizations, articles, domains), Analytics (AI traffic, performance) and Advisors (insights, growth advisor, llms.txt). Which project you are looking at is set by the project switcher, and it stays that way as you move between screens.

Which number to read first

Start with brand visibility. Of everything on the dashboard, it answers the most basic question: do AI engines know your brand exists at all, when someone asks the kind of thing your buyers ask. Citation rate, domain coverage and share of voice all matter, but each of them is a more specific question than that, and none of them means much until the basic one has an answer.

What no data means

A metric with nothing behind it yet reads as no data on every screen, never as a zero: those are different states with different causes. Rather than repeat that rule here, see How to read any number here on Metrics defined for the full explanation of when a metric is ready to read as a real number.

Where to go next

If you want to see...	Go to
Which prompts you are tracking, and each one's own answers	Prompts
Where your domain has actually been cited	Citations
Prompts where a competitor is cited and you are not	Citation Gaps
How you compare against the competitors you added	Competitors
Traffic AI engines are actually sending to your site	AI Traffic
Search Console and GA4 performance, if you connected them	Performance

Related

• Metrics defined: every number's exact formula and denominator
• Troubleshooting: what to check when a number reads as no data
• Your first scan: what has to run before there is anything to read