The AEO guide

AI search visibility, step by step: how to get your brand named, cited and recommended in AI answers through answer engine optimization and the GEO work it overlaps with, from a first audit to a weekly program.

Read it in order the first time: each chapter is one step of the work and builds on the one before. After that, go straight to the chapter for the step you are on.

1. 1 How AI answers pick brands What changed when search started answering, what SEO still does, and why appearing, being cited and being recommended are three different results. 21 min read
2. 2 Get your brand ready Write down the facts, attributes and competitors you want answers to get right, fix pages that disagree, and use the search data you already have. 21 min read
3. 3 Choose the prompts to track Choose a small set of buying questions to track, control how wording changes the audience, and spend a limited prompt budget where decisions happen. 21 min read
4. 4 Run your first audit Read one saved answer before any dashboard, then check visibility, framing, sources, crawler access and AI traffic in a first audit. 21 min read
5. 5 Decide what to fix first Pick the gaps worth working on, choose between updating a page, writing a new one or earning a mention, and hand off tasks people can finish. 21 min read
6. 6 Measure change honestly Compare like with like: fixed prompt sets, stated denominators, complete collection, and before-and-after reviews that allow "no clear change". 21 min read
7. 7 Run it as a program Turn the work into a routine: a 30-minute weekly review, reports for clients and leadership, quarterly goals and an evidence-based refresh plan. 21 min read