Onboarding

The four steps

Setting up a project is four steps, in order. Continue stays disabled until the current step is filled in; the last step is the one exception, because it is optional.

Website

The site you want to track, entered as a URL. DiscoveredBy checks that what you typed looks like a real web address (a valid host with a plausible domain) but does not fetch or inspect the site at this point: nothing about its content is read yet. From the URL this step also suggests a project name, taken from the domain, which you can rename before continuing. The site itself cannot be changed once the project exists, so it is worth getting right here.

Business

What the project is about: a business type chosen from a fixed list of verticals, a one- or two-sentence description of what you sell and who buys it, and the countries you want to track from. Growth Advisor, llms.txt Advisor and Article Writer all read the business type and description before they generate anything. The agent that proposes new prompts works differently: it re-derives its own read of your business from a fresh site crawl rather than reading what you typed here (see Business Profiler). Each prompt you add in the next step is tracked once per country selected here.

Prompts

The questions you want tracked, in your buyers' own words: what someone would actually ask an AI engine, not a keyword. Add your own, or tap one of the suggested examples shown for your business type. At least one prompt is required before you can continue.

Competitors

Optional. Add a competitor's site and DiscoveredBy compares their showing in the same answers against yours. You can skip this step entirely and add competitors later from Settings.

What we read from your site

Step 1 only checks that what you typed looks like a real address. It does not fetch the page, and it tells you nothing about what is actually on your site: the note under the field, "We start reading the site once the project exists," is accurate, not a placeholder.

Once your project is created, the Business Profiler reads your site for real. It crawls your homepage and a handful of the pages it links to and works out a business type, target countries and focus keywords from what it finds. That reading is not applied to your project: today it exists to produce a starting set of prompts, and nothing else about it reaches your project settings.

The part you can act on is those prompts. They show up on Prompts → Suggestions as suggestions you review one at a time: nothing is added to your tracked prompts until you accept a specific one.

Changing your answers later

Business type, description, target countries and competitors can all be edited after setup, from Settings → All projects. The prompts you added live on their own screen instead: manage them from Prompts, not from Settings. The one exception across all of it is the site URL itself: that is fixed at creation and does not change from there.

Related

• Create your account: signing in and what a project is
• Your first scan: what happens to the prompts you just added
• Business Profiler: the agent that reads your site and stages a starter set of prompts