Blog
Strategies and research for the new era of AI-powered discovery.
Content & Citations
Build a company-facts inventory, compare it page by page, and settle each conflict before an AI engine has to guess which of your pages is right.
13 min read
Content & Citations
Check every label, unit, exception and source date in your capability tables. A copyable QA sheet and a plain-text equivalent, with a worked example.
14 min read
Content & Citations
A migration guide earns its place when it answers what a switching buyer fears: preparation, data portability, effort and rollback. Use a copyable outline and a fictional example.
14 min read
Content & Citations
A use-case page earns its place only when an audience asks different questions, needs different evidence or has different requirements. A scored rubric helps you decide.
14 min read
Content & Citations
A feature page that lists what a feature is gives buyers and AI answers little to quote. Rewrite it around one buying decision, with a template and an annotated before-and-after.
13 min read
Content & Citations
Collect real buyer questions, merge duplicates, separate product facts from advice, and attach a source to every answer. A copyable worksheet and a worked example show the method.
14 min read
Content & Citations
Map buyers' capability and implementation questions to help articles you already have, then decide what to publish, rewrite or keep private. Includes a copyable inventory and decision sheet.
16 min read
Content & Citations
Review each integration page for prerequisites, supported actions, limits and setup evidence. A copyable checklist and page brief, with a worked example.
13 min read
Content & Citations
A 20-item pricing page checklist covering billing units, limits, currencies, add-ons and effective dates, so an AI answer has clear, checkable facts to work from.
15 min read
AI Search Strategy
Track the same prompt for a city and its country, then read the gap only where each engine actually received the city. A copyable location-testing plan shows how, including fallbacks.
13 min read
AI Search Strategy
How to track AI visibility in several languages: write each prompt natively, review it, keep the setup fixed, and report every language as its own population.
15 min read
AI Search Strategy
Track buyer personas separately from a General baseline, compare like with like, and read persona results as simulated audience context. Includes a copyable audience worksheet.
12 min read
Content & Citations
One citation gap can call for three different jobs. A decision matrix and task log help you choose between updating a page, writing an article, or approaching another publisher.
16 min read
Technical GEO
Read your logs for AI bot requests, verify who sent them, check what your site served, then compare with cited pages. A copyable checklist, and what a bot request cannot prove.
17 min read
AI Search Strategy
Turn Search Console queries into a shortlist of AI tracking prompts. A keyword is not a buyer's question; a mapping sheet shows how to convert one and where the demand figure misleads.
15 min read
Sources & Reputation
Reddit, YouTube and LinkedIn links show up as sources in AI answers. Here is how to list them, sort each into an opportunity or a reputation question, and decide what to do.
14 min read
Sources & Reputation
Turn the third-party pages AI answers cite into a short outreach shortlist. A prospect-review sheet helps you check fit, log outreach and measure what happens after a placement.
15 min read
Brand Perception
Positive AI sentiment does not mean AI links your brand to the quality you sell. Compare intended positioning with observed associations, using a copyable worksheet.
14 min read
See how AI search engines talk about your brand.
Free to start. No credit card required.