Is your company information consistent across your own pages? A facts inventory audit
Build a company-facts inventory, compare it page by page, and settle each conflict before an AI engine has to guess which of your pages is right.
13 min read
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Content & Citations
All DiscoveredBy blog posts on Content & Citations, newest first. Our blog covers AI search visibility and generative engine optimization.
Make product comparison tables clear enough to verify: an editorial QA sheet
Check every label, unit, exception and source date in your capability tables. A copyable QA sheet and a plain-text equivalent, with a worked example.
14 min read
How to write a migration guide that answers switching objections
A migration guide earns its place when it answers what a switching buyer fears: preparation, data portability, effort and rollback. Use a copyable outline and a fictional example.
14 min read
When to create a use-case page: a rubric that stops thin audience variants
A use-case page earns its place only when an audience asks different questions, needs different evidence or has different requirements. A scored rubric helps you decide.
14 min read
Rewrite a feature page around the decision it helps buyers make
A feature page that lists what a feature is gives buyers and AI answers little to quote. Rewrite it around one buying decision, with a template and an annotated before-and-after.
13 min read
Build an FAQ from observed buyer questions: a worksheet method
Collect real buyer questions, merge duplicates, separate product facts from advice, and attach a source to every answer. A copyable worksheet and a worked example show the method.
14 min read
Use support documentation to answer pre-purchase questions: an inventory and publish/keep-private sheet
Map buyers' capability and implementation questions to help articles you already have, then decide what to publish, rewrite or keep private. Includes a copyable inventory and decision sheet.
16 min read
Can buyers tell what your integration actually does? A page review checklist
Review each integration page for prerequisites, supported actions, limits and setup evidence. A copyable checklist and page brief, with a worked example.
13 min read
Audit your pricing page for the questions AI buyers ask
A 20-item pricing page checklist covering billing units, limits, currencies, add-ons and effective dates, so an AI answer has clear, checkable facts to work from.
15 min read
Update a page, write a new article, or earn a mention: how to choose
One citation gap can call for three different jobs. A decision matrix and task log help you choose between updating a page, writing an article, or approaching another publisher.
16 min read
Turn an AI citation gap into a content brief your writer can use
A reusable content brief template for one chosen AI citation gap: audience, questions, evidence, existing pages and an acceptance checklist, filled in once with a worked example.
16 min read
Your page was retrieved but not cited: what to check next
An AI engine can return your page and still credit someone else. Learn what returned versus attributed means, when you cannot tell, and the checks to run in order.
14 min read
Find the citation gaps that deserve your next content update
Not every citation gap is worth fixing. Start from a buyer question, decide whether to update a page, create one or look at a third-party source, and score the result.
14 min read