Glossary
Visibility (brand visibility)
The share of analysed AI answers that name your brand.
Definition
Visibility answers the simplest question in AI search: how often does AI name you? It is the number of answers that name your brand, counting each answer once however many times the name appears, divided by the answers checked for brand names. In DiscoveredBy a brand includes its sub-brands, and an answer still waiting for that check is left out of both sides, so a fresh batch of answers cannot drag the figure down. Visibility counts names, not links: an answer can name you without citing your site, which is what citation rate measures. It is not relative to competitors either, which is what share of voice is for.
Example
Of 200 answers analysed for your tracked prompts, 70 name your brand at least once. Your visibility is 35%, whether those answers name you once or five times.
Related terms
Share of Voice (SoV)
Your share of the mentions of you and your tracked competitors in AI answers, counting each answer once per brand.
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Citation Share
Your share of the links to you and your tracked competitors, counting each answer once per brand.
Want to see this in your own data?
Track your brand's visibility on 2 AI engines free, no credit card, or on up to 8 with a paid plan.
Start free