Glossary
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Definition
A brand mention is the basic unit of AI visibility. It can be a recommendation ("X is one of the best options"), a comparison ("similar to X"), a neutral reference, or even a critique. Tracking brand mentions across prompts and engines tells you whether AI considers your brand part of the conversation in your category, and how that perception changes over time.
Example
ChatGPT answers "best running shoes for flat feet" with five brands. If your brand is one of them, that's a brand mention. If it's not, that's a visibility gap.
Related terms
Citation
A specific URL or source that an AI engine links to when supporting a claim in its answer.
Visibility (brand visibility)
The share of analysed AI answers that name your brand.
Share of Voice (SoV)
Your share of the mentions of you and your tracked competitors in AI answers, counting each answer once per brand.
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