Glossary
Share of Voice (SoV)
Your share of the mentions of you and your tracked competitors in AI answers, counting each answer once per brand.
Definition
Share of voice in AI search measures how much of the conversation about your category belongs to you, relative to the competitors you track. Every answer that names a brand counts once for that brand, however many times it repeats the name, so one answer naming you and two competitors adds one to each of the three. Your share is your count divided by the total across you and your tracked competitors. Because that total depends on which competitors you track, adding a competitor can lower your share without any answer changing. It is a different number from visibility, the share of all answers that name you at all.
Example
Across 100 answers, 30 name you, 60 name Competitor A and 30 name Competitor B, and some answers name more than one brand. That is 120 brand-answer pairs, so your share of voice is 30 of 120, or 25%, while your visibility is 30 of 100 answers, or 30%.
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