Glossary
Prompt
The question or instruction a user gives an AI engine: equivalent to a search query.
Definition
Prompts are the input side of AI search. They tend to be longer, more conversational, and more specific than traditional search queries: "what's the best CRM for a 5-person SaaS startup that needs Stripe integration" rather than just "best CRM." For AI visibility tracking, prompts are the unit you monitor: each tracked prompt is a question your customers might ask AI, and each answer is a measurement of how AI describes your category.
Example
A DiscoveredBy project tracks 50 prompts. Each prompt is run daily against each AI engine, and the answers are captured for analysis.
Related terms
AI Engine
A general term for the AI assistants and answer products that synthesize responses from multiple sources: ChatGPT, Gemini, Claude, Perplexity, Grok, Google AI Overviews and Google AI Mode.
Visibility (brand visibility)
The share of analysed AI answers that name your brand.
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
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