Glossary
Hallucination
When an AI engine states something confidently that is factually wrong, including incorrect details about your brand.
Definition
Hallucinations are a known failure mode of LLMs. From a brand perspective, they're a real risk: an AI assistant might describe your product wrong, attribute features you don't have, or confuse you with a competitor. Monitoring AI mentions of your brand isn't just about getting cited: it's about catching and correcting hallucinations before they spread.
Example
An AI engine confidently tells a user that your product has a feature it doesn't, or names you as the founder of a competitor company.
Related terms
Brand Mention
Any reference to your brand by name inside an AI-generated answer.
Large Language Model (LLM)
The underlying AI model that powers AI engines: examples include GPT-5, Gemini 3, Claude Sonnet 4.6, and Grok 4.
Entity SEO
Optimization that helps search engines and LLMs recognize your brand as a distinct, well-defined entity rather than just a string of keywords.
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