Glossary
Entity SEO
Optimization that helps search engines and LLMs recognize your brand as a distinct, well-defined entity rather than just a string of keywords.
Definition
Entity SEO emphasizes building a strong, unambiguous identity for your brand across the web: through structured data, consistent naming, knowledge panel claims, Wikipedia/Wikidata presence, and authoritative third-party mentions. LLMs are particularly sensitive to entity strength: a well-recognized entity gets cited and recommended; a fuzzy one gets confused with competitors or omitted entirely.
Example
A startup with a Wikipedia page, a verified Crunchbase profile, schema.org Organization markup, and consistent NAP data gets recognized as a distinct entity. A startup with none of those often gets confused with similarly-named brands in AI answers.
Related terms
Schema Markup
Structured data added to your pages (in JSON-LD format) that tells search engines and LLMs exactly what your content is about.
Topical Authority
The depth and breadth of credible content your brand has on a specific topic: a key signal for both Google ranking and AI inclusion.
Source Authority
How much weight an AI engine gives a particular source when generating answers: analogous to traditional domain authority but specific to LLM trust signals.
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