Engines
Track how Google AI Overviews talks about your brand
How we collect Google AI Overviews
Google AI Overviews
DataForSEO, a licensed data provider, fetches Google’s results page for the prompt, with the AI Overview on it and the page’s organic results.
Included in: Starter, Growth, Pro
What we record for each answer
- The Overview’s own text, tables and expanded sections, analysed for brand mentions and sentiment.
- Citations: the sources the answer links, ranked in the order it first cites them.
- The first page of organic results for the same search, so your organic position sits next to whether the Overview cited you.
- The shown rate: how often Google showed an AI answer at all.
- Answer features: shopping, ads, video and tables.
What to know
- When Google shows no AI answer, the run is stored as no AI answer shown and left out of every answer-based number.
- Persona variants, Chinese variants and prompts over 700 characters once encoded do not run on it.
- Google reports only the sources its answer cites, so there are no returned search results and its fan-out is not applicable.
- The prompt is sent as a one-line desktop search, with no audience or language instruction added.
What you can do with it
AI visibility
See whether AI answers name your brand for the prompts your buyers ask, checked every day on the engines your plan includes.
Learn moreBrand perception
Learn how AI answers describe your brand: the tone, the reasons they give, what you are known for, and the facts they get wrong.
Learn moreSources and citations
See which pages AI answers cite for your prompts, and where a competitor is cited instead of you.
Learn moreOptimize
Turn what the answers show into ranked page fixes, article drafts and technical checks for your own site.
Learn moreAnalytics
Answer your own questions about the collected answers, and connect AI visibility to your search and site traffic.
Learn moreAlerts and reports
Hear about a real shift without watching a dashboard, and get a weekly report you can share with clients.
Learn moreRead more in the docs
- Engines and measurement
The eight AI engines we measure, how we query them (the two Google engines, ChatGPT (app) and Gemini (app) through a licensed data provider), which engines run for your project, how a country or city reaches each one, and how each answer is labelled.
- Prompts
What a prompt is, how it differs from a keyword, how the ones you track get run, countries, cities and buyer-persona audiences, the Google results card (shown rate and organic rank next to Overview citations), bulk organization, reviewable AI classification and prompt branding, and the Google demand behind it.
- Metrics defined
Every number in the product, with its exact formula and denominator, including the run metrics of the two Google engines and how often answers cite any source.
- Answer features
Which engines put shopping, local businesses, ads, video, images or tables inside their answers, and which answers used web search.