Engines
Track how Claude talks about your brand
How we collect Claude
Claude
Anthropic’s API with its web search tool, given an approximate location for the target and the location in the prompt.
Included in: Pro
What we record for each answer
- Brand mentions and sentiment.
- The searches it ran behind its answer, each paired with the results it returned.
- Every result its search returned, compared with the ones its answer credited on Retrieved vs cited.
What to know
- Every page its search returned is stored as a citation, so the Citations page counts more than the answer credited; Retrieved vs cited counts only what it credited.
- Answers citing sources has no value for it, for the same reason.
- It is an API output, which can differ from what people see in Claude’s own app.
What you can do with it
AI visibility
See whether AI answers name your brand for the prompts your buyers ask, checked every day on the engines your plan includes.
Learn moreBrand perception
Learn how AI answers describe your brand: the tone, the reasons they give, what you are known for, and the facts they get wrong.
Learn moreSources and citations
See which pages AI answers cite for your prompts, and where a competitor is cited instead of you.
Learn moreOptimize
Turn what the answers show into ranked page fixes, article drafts and technical checks for your own site.
Learn moreAnalytics
Answer your own questions about the collected answers, and connect AI visibility to your search and site traffic.
Learn moreAlerts and reports
Hear about a real shift without watching a dashboard, and get a weekly report you can share with clients.
Learn moreRead more in the docs
- Engines and measurement
The eight AI engines we measure, how we query them (the two Google engines, ChatGPT (app) and Gemini (app) through a licensed data provider), which engines run for your project, how a country or city reaches each one, and how each answer is labelled.
- Retrieved vs cited
See which sources each AI engine returned while answering your prompts and which ones the answer text actually attributed, one collection channel at a time, with a saved-copy drill-down for every URL.
- Citations
What counts as a citation, how one is attributed to you, and what the screen shows.
- Metrics defined
Every number in the product, with its exact formula and denominator, including the run metrics of the two Google engines and how often answers cite any source.