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Get discovered by AI search.
Plain-English guides to the new discovery channels (generative and answer engines) and how to win visibility in them.
What is GEO?
Generative Engine Optimization: how to get cited and recommended by ChatGPT, Gemini, Perplexity, Claude, and Grok.
Read guideWhat is AEO?
Answer Engine Optimization: how to become the direct answer in featured snippets, voice assistants, and AI answer boxes.
Read guideGEO vs SEO
How generative engine optimization differs from traditional SEO, and why you need both.
Read guideGoogle Rankings vs AI Citations
You rank in Google but AI engines never cite you. How to reconcile Search Console against AI citations to find and close that gap.
Read guideAI Referral Traffic
AI engines send real visitors, not just mentions. How to measure the traffic and revenue ChatGPT, Perplexity, and the rest drive to your site.
Read guideWhat is a Citation Gap?
Why AI engines cite your competitors instead of you, and how to find the exact changes that win those citations back.
Read guideOn-Page Optimization for AI
How to edit a single page so AI engines cite it: the exact changes, grounded in the sources they already cite and verified against them.
Read guideWhat is llms.txt?
The emerging standard for telling AI crawlers what your site is and which pages matter most. What goes in the file, why it helps, and how to get it right.
Read guideAI Content That Gets Cited
How to decide what page should win a prompt before you write, ground the draft in the sources AI cites, and score it citation-ready before publishing.
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